The universitys chief marketing officer (CMO) is responsible for the execution of communication and marketing plans for promoting the university and its mission. Reporting to the Vice President for Strategy and Institutional Effectiveness (VPSIE), the CMO is responsible for enhancing the universitys reputation through the development and implementation of a continuously evolving strategic marketing / branding campaign and communications plan to increase awareness and understanding of the university and its programs, both internally and externally.
The incumbent will be responsible for implementing Bryants new brand strategy that aims to resonate with target audiences, deliver content most effectively, and conduct regular assessments for continual improvement. The CMO will lead the day-to-day operations of the marketing and communications department, ensuring operational efficiency and providing mentorship to staff. The CMO will be a strong partner and highly respected colleague whose counsel is paramount when unexpected challenges arise.
This leader brings best practices and knowledge from other experiences and will be inquisitive and provocative. The CMO will focus on executing marketing and communications plans as part of University-wide and Divisional plans, in doing the latter they will work closely with Divisional heads and top staff. In their work the CMO will demonstrate flexibility, open-mindedness, and adaptability to a rapidly changing environment.
Bryant is recognized as a top 1 percent national leader in student education outcomes and ROI and regularly receives high rankings from U.S. News and World Report, QS Stars, Money, Bloomberg Businessweek, Wall Street Journal, and College Factual. Bryants strategic plan, Vision 2030, redefines higher education through a commitment to providing students with a transformational learning experience. accelerates advancements in academic innovation, experiential learning, vibrant student life, Division I athletics, and a connected community that fosters belonging and success. Bryants strategic plan, Vision 2030, redefines higher education through a commitment to providing students with a transformational learning experience. accelerates advancements in academic innovation, experiential learning, vibrant student life, Division I athletics, and a connected community that fosters belonging and success.
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