Job Description

Job Description

Job Description

Title: General Manager  

Reports to: District Manager  

Department: Retail  

Required Permits/Licensing/Registration : Marijuana Establishment Agent Card and jurisdictional work cards as required    

FLSA Status: Exempt  

Supervisory Responsibilities :  

• Operations Managers  

• Operations Leads  

• Retail Host/Hostess  

Summary  

Join Deep Roots Harvest as our General Manager, where you will lead and support a dynamic team, overseeing the operations of a high-volume cannabis retail store and a regional delivery service. As a pivotal figure in our growth, you’ll collaborate closely with Operations Managers and Operations Leads, driving success through strategic leadership and operational excellence. 

You will conduct weekly meetings with team leaders to address and resolve operational challenges promptly, ensuring smooth and efficient operations. By maintaining robust relationships with all departments—including Marketing, Purchasing, and Wholesale—you’ll ensure all location needs are met with precision. 

Your role includes overseeing and coordinating team efforts to maintain accurate records of dispensary activities, including daily cash reconciliations, sales, deliveries, and returns, in full compliance with state laws and company standards. Additionally, you’ll assist in scheduling and conducting regular financial and compliance audits, holding your location(s) accountable for its performance.  This role offers a competitive salary with a performance-based bonus plan, including both Revenue-Based Objectives (RBO) and Management by Objectives (MBO). 

If you are a strategic leader with a passion for the cannabis industry and a track record of driving results, we want you to be part of our innovative and expanding team.  

Overview  

The General Manager role is to inspire, lead, and manage a retail organization by setting clear expectations, holding store leaders accountable, and setting goals that focus on key performance indicators driving profitable transactions. This role requires an entrepreneur’s mindset, strong leadership, strategic thinking, and a passion for the cannabis industry. 

Key Duties & Responsibilities:  

Financial Leadership  

• Ensure all locations are operating to maximize financial performance and delivering on financial budgets (including P&L) while delivering a superior customer experience consistent with our brand standards. 

• Achieve revenue, profit, and KPIs as prescribed by the company. 

• Develop and execute strategies to drive sales growth, increase profitability, and achieve KPIs. 

• Work with marketing and purchasing teams on promotional opportunity strategies. 

• Teach store managers how to “read” their store numbers to make better decisions on everything from labor scheduling to product placement. 

• Implement plans and financial objectives while empowering managers with selling strategies. 

• Assist in scheduling and performing regular financial and compliance audits, holding location(s) accountable for the results. 

Team Leadership  

• Build and maintain a strong store staff by recruiting, selecting, orienting, and training associates. 

• Provide leadership, guidance, and support to store managers and staff to ensure operational excellence and exceptional customer service. 

• Actively participate in the sourcing, interviewing, hiring, coaching, disciplining, and (if necessary) termination of talent for all retail locations in accordance with relevant employment laws and the Company’s Code of Conduct. 

• Lead the performance management process for location employees and continuously improve competencies with the support of HR. 

• Empower retail leaders and staff to recognize and align a selling strategy supportive of the individual store and market needs. 

• Drive performance by successfully coaching and developing retail associates through feedback, recognition, and coaching. 

• Conduct regular store visits and inspections to assess performance, identify opportunities for improvement, and provide feedback to store teams. 

• Build and retain a highly engaged team that represents company values and delivers outcomes as prescribed by the company. 

Brand Leadership  

• Collaborate with cross-functional teams including marketing, merchandising, and inventory management to optimize store performance. 

• Develop, in partnership with the marketing team, creative market strategies that are implemented by the store leadership teams to drive both topline and bottom-line growth while maintaining the highest level of regulatory compliance. 

• Represent the company and its image with the highest level of integrity in and out of the workplace. 

Customer Experience Leadership  

• Deliver and execute plans that enable store teams to focus on creating engagement and loyalty in each community. 

• Create awareness of and build capabilities in the dispensary around product and customer service/satisfaction by fostering a culture that supports our core values with team members through leadership engagement. 

• Coach managers through operational changes to solve customer issues identified from customer feedback surveys. 

• Maximize sales and profitability while maintaining and increasing standards of customer service. 

• Provide the team with a stimulating and supportive environment. 

• Foster a positive work environment and promote a culture of teamwork, professionalism, and continuous improvement. 

• Provide an unsurpassed experience as prescribed by the company. 

Personal Leadership  

• Thoroughly understand and implement all aspects of regulatory compliance and manage all risks associated with running a privileged retail cannabis licensed dispensary. 

• Utilize entrepreneurial skills to identify and capitalize on new business opportunities, innovate solutions, and navigate challenges. 

• Be accountable for continuous management of cash handling at all locations. 

• Ensure all company policies and procedures are followed. 

• Successfully manage all aspects of the assigned retail stores' operations. 

• Implement and enforce company policies, procedures, and compliance standards to ensure adherence to state regulations. 

• Stay up to date on industry trends, market dynamics, and regulatory changes to inform business decisions and drive innovation. 

• Drive to be their best self, continuously seeking feedback to improve performance, and being resilient and adaptable. 

• Do what it takes with integrity to get things done. 

• Other duties as assigned to provide support for all team members and business. 

Supervisory Responsibility  

• Oversee 40+ retail team members. 

Other Duties  

Please note this job description is not designed to cover or contain a comprehensive listing of all activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time as prescribed by the company. 

Work Environment  

• Retail Dispensary Store. 

Physical Demands  

• Must be able to lift as much as 50 pounds occasionally. 

• Must be able to carry, bend, stand, file documents, lift, and push/pull as needed. 

• Entering text or data into a computer or other machine with a traditional keyboard. 

Expected Hours of Work  

• Must be able to work a flexible schedule, including nights and weekends. 

Travel  

• Periodic overnight travel required. 

Desired Qualifications  

• Bachelor's degree in business administration, retail management, or related field preferred. 

• OSHA 10/OSHA 30 Certified. 

• Experience in owning or managing a business, with a deep understanding of the challenges and rewards of business ownership. 

• Ability to use initiative and independent judgment appropriately. 

• Media training and/or public relations experience is a plus. 

• Ability to work in a fast-paced, rapidly changing, and forward-thinking environment. 

• Ability to interpret, understand, and remain in compliance with all statutes, ordinances, regulations, standards, and laws. 

• Understanding of applicable federal, state, and local laws and regulations as they pertain to the industry, personnel law, safety regulations, local municipal codes, and organizational rules, regulations, directives, and standard operating procedures. 

• Ability to develop strategic sales plans and budgeting to ensure proper product mix and incorporation of new industry information. 

 

 
Benefits  

• Competitive salary based on experience. 

• Performance-based RBO/MBO Bonus Plan 

• Comprehensive health and wellness benefits package. 

• Opportunities for career growth and advancement. 

• Employee discounts on cannabis products. 

• Positive and inclusive work culture. 

AAP/EEO Statement  

• Deep Roots Harvest is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status. 

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