Job Description

Description Product Manager IV

Responsible for ensuring assigned product(s) are relevant, properly sold, and managed to ensure a positive customer experience, particularly regarding sound infrastructure and integrity levels.

Responsible for managing assigned product(s), including market research, financial analysis, product planning, development, implementation, and coordinating sales and marketing strategies, objectives, and programs.

Key components include product profitability, risk mitigation, performance evaluation, and results measurement.

Serve as a subject matter expert for the suite of products.

Position Responsibilities:

• Roadmap Management:
• Serve as a market expert through research, discovery, validation, customer interactions, presentations, and white papers.
• Define market problems by analyzing market data, understanding product positioning, competition, SWOT, technology assessments, and win/loss analysis.
• Develop solutions via strategic planning, including product roadmap, business plans, profitability assessments, pricing, positioning, understanding customer buying processes, personas, and use scenarios.
• Manage product lifecycle, monitor performance, and recommend strategies to improve profitability and customer retention.
• Define, measure, and manage product risk; communicate results.

Product Promotion/Advocacy:

• Create and own the product's market messaging; participate in marketing and advertising development.
• Develop training materials and conduct training classes.
• Conduct customer and prospect interviews; monitor trends and customer acceptance.

Portfolio and Revenue Management:

• Evaluate economic conditions and advise management on impacts.
• Ensure product profitability and competitive positioning; integrate products into sales planning and profit plans.
• Develop pricing strategies to meet objectives.

Product Initiatives:

• Research and define market problems; investigate opportunities; evaluate new product ideas and make recommendations.
• Perform discovery and validation, including customer interactions.
• Recommend testing criteria for new and existing products.
• Partner with Operations to ensure product stability, efficient issue resolution, and continuous process improvement.
• Review customer feedback and concerns related to products.

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