Job Description
Salary : $124,428.00 - $172,238.00 Annually
Location : Richland WA, WA
Job Type: Full-Time
Job Number: 202200249
Department: Marketing
Opening Date: 07/28/2025
Closing Date: Continuous
FLSA: Exempt
Nature of the Position
** FIRST REVIEW OF APPLICANTS 8/4/25**
Position Range: $124,428 - $172,238.
Hiring Range: $133,990 - $157,895.
Most applicants' offers will fall within this hiring range based on qualifications, experience, and alignment with the role's needs.
OUR MISSION
Ben Franklin Transit (BFT) provides exceptional and cost-effective transportation services that consistently exceed customer expectations while promoting the principles and practices of livable communities and sustainable development.
OUR VALUES
We value customer service, collaboration, diversity, fiscal accountability, innovation, sustainability and safety. Employees and representatives of BFT are expected to uphold our values and mission.
NATURE OF THE POSITION
Perform full range marketing and public relations activities to maximize the Agency's services and programs; represent the Agency for public and news media relations, community outreach, employee communications, marketing promotional efforts and governmental affairs. Oversee customer service operations; increase engagement with stakeholders, including media, customers, governmental representatives, employees, and community members.
Essential Duties & Responsibilities/KSA
Initiate the concept, development, coordination, conduct, and evaluation of marketing, outreach, public awareness, public and news media relations, and other promotional efforts.
Plan and manage marketing, community, and communication outreach programs designed to increase public awareness and ridership.
Develop outreach activities and events designed to achieve strategic priorities for internal and external audiences; determine advertising channels according to demographics.
Support integration of federal, state, and local policies to develop an effective public relations program.
Develop and implement marketing initiatives based on project objectives; prepare reports based on collection of data; recommend project improvement based on feedback and analysis.
Plan, write, and edit written materials for advertisements, news releases, brochures, pamphlets, promotional events, campaigns, internal communications, and other public information.
Oversee Agency brand management including all graphic and style elements.
Create and deliver presentations to business and residential communities to promote education of Agency programs.
Assist in scheduling, negotiating cost, and purchasing media space and time.
Select, supervise, train, motivate, assign, evaluate, and counsel staff; take corrective action as needed.
Guide, recommend, and implement solutions to meet social media strategies.
Oversee customer service functions including department travel training activities, collateral material development, reporting procedures, and eligibility determinations.
Develop, monitor, and manage budget items related to department; develop and review cost estimates for marketing and public relations services; research and analyze data for cost effective improvements.
Coordinate legislative strategies with other interested parties and advocacy groups such as cities, other transit districts, and regional agencies.
Represent Agency at governmental proceedings regarding transportation forums at the state and local level.
Negotiate marketing partnerships and sponsorships to leverage brand awareness.
Work with and maintain confidential information.
Demonstrate regular and punctual attendance.
Other duties as assigned.
KNOWLEDGE, SKILLS, & ABILITIES Principles, practices, and trends of public administration and intergovernmental relations.
Principles, techniques, and methods of effective public communications, public relations, news media communications, and community outreach.
Maintain knowledge of pertinent state and federal laws, proposed legislation and regulations related to areas of responsibility.
Comprehend and apply principles of supervision, training, employee development motivation and effective correction.
Analyze and interpret difficult policy and legislative issues and ensure accurate presentation.
Utilize contemporary publication and presentation methods.
Speak effectively before governmental and legislative bodies.
Define challenges; develop, evaluate, recommend and implement "best course" alternatives.
Communicate ideas and concepts effectively through presentations to small and large audiences.
Focus on mission and strategic goals while responding quickly to changing internal and external influences.
Prepare and manage departmental budgets.
Establish and maintain cooperative working relationships with the public and media relations.
Reason logically; be creative and take initiative.
Demonstrate success with the power to influence, negotiate, and resolve conflict.
Learn new technologies, policies, procedures and guidelines established by professional organizations and/or governing agencies.
Utilize office equipment and other relevant technology (software and systems) to meet business needs.
Understand, follow, and communicate clearly and concisely, both orally and in writing.
Work as a team member and independently; effectively apply organizational and time management skills; meet deadlines and comply with Agency policies.
Exercise sound judgment in making decisions.
Focus on tasks and recall details; handle frequent interruptions.
Qualifications
MINIMUM QUALIFICATIONS
Bachelor's Degree in Marketing, Communications or related field,from an accredited institutionand five (5) years' related experience; or an equivalent combination of experience and education. Must possess a valid driver's license.
LICENSES, CERTIFICATIONS & OTHER REQUIREMENTS
None.
PREFERRED QUALIFICATIONS
Previous experience working with government agencies or public transportation operations.
Other Collaboration: Shares time and knowledge with others; adjusts priorities as circumstances dictate; follows through on commitments, accepts responsibility for actions, resolves interpersonal conflicts constructively.
Diversity: Demonstrates an awareness and respect of cultural and individual values. Treats all people with dignity, courtesy and respect.
Fiscal Accountability: Actively contributes to the productivity of the agency; demonstrates good stewardship of company time and resources; displays high standards of ethical conduct.
Customer Service: Anticipates the needs of internal and external customers; delivers quality work products and services within expected timeframes. Considers and responds appropriately to people in various situations.
Innovation: Considers new approaches to situations; encourages ideas and improvements.
Sustainability: Actively encourages environmental benefits and the conservation of natural resources.
Safety: Adheres to safety related laws, regulations, standards, and practices; performs work in a safe manner; encourages and supports others to be safe while at work.
BFT IS AN EEO EMPLOYER
The benefits listed below are those currently enjoyed by the full-time Ben Franklin Transit (BFT) Exempt Non-Represented employees. It is important to remember that over the course of time these benefits may change - they are not permanent.
Paid Holidays
8 per year
New Year's Day, Martin Luther King Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Day after Thanksgiving, Christmas Day.
Paid Time Off (PTO)
GL hours for regular, full-time, and part-time exempt employees shall accrue according to length of service at the rates indicated below: PTO hours accrue based upon the actual number of regular hours worked.
Accrual Rates:
Retirement Plan
All Ben Franklin Transit employees are members of the Public Employees Retirement System (PERS). Ben Franklin Transit and the employee both contribute toward the plan. PERS provides regular retirement and disability retirement benefits. BFT employees also participate in the Social Security Program. Rates effective as of 9/1/2024. ()
Voluntary Retirement Savings Plans
Ben Franklin Transit offers two voluntary retirement savings plans. The first option is through Washington State Department of Retirement Systems (DRS) and is a 457 self-funded plan. The second option is Administered by Mission Square Retirement and is also a 457 self-funded plan. You may enroll in both, one, or neither.
Medical, Dental & Vision Insurance
Ben Franklin Transit offers Medical, Dental and Vision Insurance. BFT currently pays 97.5% of insurance premiums for the employee and 90% for their dependents.
HRA Veba
Ben Franklin Transit provides this employer funded health reimbursement arrangement that can be used for medical expenses.
Life Insurance
Ben Franklin Transit currently pays the entire premium for life insurance coverage ($35,000) for basic life and ($5,000) for accidental death and dismemberment. Employees may purchase Supplemental Life Insurance for employee, spouse and/or dependents through MetLife.
Long Term Disability
Ben Franklin Transit offers long-term disability for employees through WA Health Care Authority Public Employees Benefits Board (PEBB) Program.
Wellness Program
The Wellness Program has been established to encourage employee health and fitness, both at work and at home.
Employee Assistance
An Employee Assistance Plan (EAP) is provided by Washington State Employee Assistance Program (EAP) to assist you and your family members. Our EAP provides counseling and treatment in such areas as stress, drug and alcohol abuse and family counseling.
Other Benefits Offered
Flexible Spending Account (Pre-Tax Deduction for Medical/Dental and Day Care)
Aflac Supplemental Insurance
Tuition Assistance
Bereavement Leave
01
Please note that all answers must be truthful and supported by the contents in the application. Ben Franklin Transit will verify the validity of each answer. Please select "Yes" to acknowledge. Yes
No
02
How many years of relevant experience as it relates to the essential functions of this position do you have? No experience
0-1 years experience
- 2 years experience
- 3 years experience
- 4 years experience
- 5 years experience
- 6 years experience
- 7 years experience
- 8 years experience
- 9 years experience
- or more years experience
03
Describe your experience to support the years of experience you indicated in the question above. If no experience, please put N/A.
04
Please select the option that best describes your level of education. Some High School
High School Diploma / G.E.D equivalent
Associates Degree
Bachelors Degree
Master's Degree
05
Do you have a valid Driver's License? Yes
No
Required Question Ben Franklin Transit
Job Tags
Full time, Temporary work, Part time, Work at office, Local area, Work from home, Flexible hours,